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Case Study - Smartbox

Smartbox is the European number one in gift experiences, selling 6.5 million experience gifts across 11 countries.

TeamHaven is used within retailers to track and manage display audits, product availability, monitor competitor activity and inform negotiations with Store Managers.

Company Type: Brand

Countries using Teamhaven: Across Europe

Customer Since: 2016

TeamHaven significantly improved our field operations by spreading the best retail practices across Europe. It saved time and gave management instant access to crucial insights needed to improve our go-to-market strategy.

TeamHaven integrated with our demand management system and was an excellent tool at helping monitor and reduce out of stock levels, whilst also reducing obsolescence costs.

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- Dimitar Zahariev, Head of European Retail Development, Smartbox

The Challenge

  • Consolidate and standardise field activities and in-store reporting across countries, whilst also adapting to each country’s unique competitive challenges.
  • Understand how compliant retail execution and competitor activities impact go-to-market strategies and sales.
  • Manage permanent POS display installations, their maintenance and product stock levels. Report on any in-store installation issues or competitive initiatives.
  • Manage, report and identify issues with the implementation of seasonal promotional displays.
  • Report on key business drivers for each store.
  • Improve field force coverage and efficiency.
  • Inform Smartbox’s sales, marketing and key account teams of field staff negotiations with store managers.

The TeamHaven Solution

  • All European field activities were managed in one system for the first time, allowing for shared reporting at both a country and European level. This was a significant challenge due to differences in the cultural and business environment.
  • TeamHaven integrated with Smartbox’s ERP and supply chain systems to create automatic data flows between field teams, departments and back-office systems.
  • Smartbox used these integrations to inform field staff of historical in-store sales data and planned stock levels in each store.
  • Field staff used the TeamHaven Mobile app to collect in-store data and take photos of Smartbox’s and competitors’ retail activity.
  • Field data was analysed using a range of reports and Photo Galleries to provide comprehensive insight into in-store execution and trade marketing activities.

The Result

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Standardised and improved field operations and retail campaigns across Europe.
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Helped countries’ go-to-market strategy by providing crucial insight into competition and the business environment.
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Significantly improved demand planning and reduced obsolescence costs by providing field teams with each store’s up-to-date stock data.
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Monitored stock levels by product and reduced out-of-stock.
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Faster reporting, planning and correction of damaged merchandising in each store.
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Enhanced customer relations by reacting quickly to in-store issues.
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Improved promotional planning, execution and reporting by store.
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Enhanced field force’s geographical coverage and efficiently managed the allocation of human resources.

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